When people think about social media, they can?t ignore Facebook. But the truth is, this social media superstar is much more than just a message board. It is also a great place for paid advertising because of its incredible reach and audience targeting software. With its monthly users numbering in their billions and global coverage, this platform is a leader in the marketing world. If you are writing about social media or business marketing, it is almost guaranteed that the name Facebook will come up in the conversation.
Two people are shown communicating on this truly dynamic online social platform. In the background, the image of graphs and charts indicates the ever-present algorithm that provides marketing companies with the data required for accurate target marketing.